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brand name jeans AN HEIRESS without attitude or an energy drink to promote? How

refreshing. In fact, Margherita Missoni -- scion to the iconic knitwear empire --

doesn't even name check the family brand when gushing about her favorite designers.

Missoni, 25, hit Cannes on its first weekend to co-host a yacht party to benefit

OrphanAid Africa; she helped design a rose gold and diamond bracelet selling on Yoox.com

that supports the cause. She also acted in a short film showing at the festival.Barefoot

aboard a big boat, wearing floor-length, flowing white silk with a floral motif, Missoni

sat down and gave us the lowdown on her own look.Describe your personal style.Very

irrational and distinctive. I start from a piece that I want to wear and then I build on

that. I am never matchy -- ugh. It's hard to dissect my style but it is definitely

bohemian.Name your Cannes essentials.It's quite easy because you only have to pack

gowns. I wish I had brought a trench coat because of the rain, but I didn't think that

far ahead. The most important thing is flats because you have to be ready for boats. I

brought one pair of Vuitton patent-leather flats in white with all these gorgeous beads

on them and a pair of Prada sandals.Where do you stay here?I am staying at the Majestic,

and then next week, I come back and stay at the Martinez for amfAR [the annual fashion

gala to support AIDS research]. I would rather stay at the Hotel du Cap in Antibes. It's

much more quiet there.Where do you perch to watch the scenery?Nowhere. I keep it tight,

in the sense of timing, and go to events. I don't hang out here that much. I love the

South of France, but it is too intense and crazy for me.Tell us about the movie you're

in.It's called "I Am an Island," and I play the patient of a psychiatric unit. There is

a screening and a party for it on Sunday. There are so many directors here I would love

to work with, like Woody Allen.As the face of Missoni, do you feel like you must always

wear the brand?No! I think it is more believable if I don't wear Missoni all the time.

If I wear other designers, people know that when I do wear Missoni, I actually like it.

Right now, I am wearing my grandmother's vintage nightgown. She gave it to me the other

day, and I thought it was so beautiful.OK. Pajamas and Missoni aside, which designers do

you love?I love Louis Vuitton and Givenchy. Giambattista Valli, Proenza Schouler and

Lanvin too. Oh, so many. For jeans, I wear Seven and J Brand.Do you have a life motto?

Judge for yourself. The only person whose judgment counts is your own. I try to live by

that.